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INFLUENCING SHOPPING EXPERIENCE IN A GERMAN STORE

To draw more customers walk through store and ensure they stay longer, retailers need to improve the look and feel of their stores design. Lighting design, as one of important design element, can make products and merchandise in retail stores look more appealing to customers.

 

With a high Color Rendering Index(CRI), Kinglumi dimmable led track lighting fixtures and led downlights casted fascinating colors on bags and accessories displayed in a Germany retail store, significantly improving customer shopping experiencing and influence purchasing behavior.


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